Founder's Message
Consumer Centricity.
We love you so we spent years understanding the tooth, the whole tooth and nothing but the tooth with a vow to deliver you products of highest quality & transparency.
Unquestionably Unboring
Your teeth called, it wants to break up with your zombie-like brushing routine. Our Anti-Boredom Squad with its insanely fun product line-up to your rescue!
Absotoothly Natural
Nature is our biggest ingredient. We sourced pure ingredients packed with goodness from all over the globe to give you a unparalleled dental regime.
Buhbyee Toxic
We have removed the bad, oh so bad ingredients that don't deserve a place in your mouth. Every formulation of ours is so clean that it puts elves to shame.
Child Pride
We went out of the way to customise formulations and handles for the young kids. Now, they will rush to brush. Oh and also, Tooth fairy approved!
Travel BFFs
Our products are plagued by #wanderlust. Take them with you wherever for they are super clingy and don't want to be left behind when you're on the move.
Fur-ever Friendly
No product ever has or will be tested on animals. We care for our furry friends & are working towards making a safer ecosystem for them. We're Team Good Bois.
If we all made the switch to wooden toothbrushes, we would divert 4.7 billion plastic toothbrushes which is effing 14000 tonnes of plastic from landfill every year! To propel you on this sustainable journey we have started scouring the earth for handles that are innovative in material & design. Therapeutic and anti-bacterial, infused with goodness of sensorial neem oil Anti-microbial and coated with a layer of vegetable oil to ward off moisture A curvy design to enable superior thumb grip with its controuring A smooth finish for those who like light handles for swift strokes BPA Free, end-rounded bristles in Soft & Medium for gentle and deep cleaning Unique thematic identifiers to keep your brush always yours If you haven’t read your toothpaste label lately, Please Do! 98% of all toothpastes sold by the world’s largest brands use cheap fillers, artificial dyes and flavors. We took out all this bad and kept only the good because your oral care daily rituals should make your mouth and planet feel good. Come, UnTube with Us. Naturally antiseptic, disinfects the mouth and reduces inflammation in the gums Corn based mild natural sweetener known to repel cavity causing bacteria Actively promotes remineralisation of the enamel and prevents tooth decay SLS substitute and an organic mild surfactant extracted from coconut oil Herbal extract that removes malodour while fighting plaque and tartar Vedic science popularised, rich in antioxidants and highly antimicrobial A hassle-free mouthwash regime that requires no cap, no glass, no prop whatsoever! A routine that you can get over with under a minute making it doable after every meal. Infused with goodness of menthol crystals and therapeutic botanicals, it's time to say au revoir to bad breath and bonjour to intense freshness! Come, UnProp with us. Intensely cooling and refreshing for the breath, promotes teeth whitening Found in oil of thyme and identical to oil found in ajwaain (Indian Herb) Proven to eliminate bad breath and an anti-inflammatory agentSEE WHAT WE'RE MADE OF
Don't Rush the Brush
Neem
Bamboo
Hefty
Slim
Bristles
Identifiers
Crush. Brush. Shine.
Salt
Xylitol
Flouride
Coconut
Meswak
Clove Cinnamon
Sip. Swish. Shine.
Menthol Crystals
Thymol
Chlorophylin
Planet Centricity.
We don’t need grand gestures or elaborate schemes; our simple little rituals can create a big impact. Here is our bit to add a little goodness to your daily routine and our Mother Earth.
Toothpaste UNTUBED
Glass bottles are endlessly 100% recyclable, back to their original use, and can be easily sanitized & repurposed for innovative DIY home projects.
Zero Water Formulation
Natural and zero water-based formulation of our toothpaste tablets helps save thousands of litres of water used during legacy toothpaste production.
Limitless Bamboo
Bamboo depletion? Nah. It’s here to stay growing at an amazing speed of 1 meter/day with only older stems getting harvested. Bonus: It’s CO2 neutral.
Sustainability Inside
The shredded paper fillers used in our boxes are leftover papers saved from our manufacturing process. Re-purposed and 100% recyclable sturdiness.
Plastic Outside? Nope.
Our packaging is made of recycled corrugated paper & sealed with paper tape - making the outside 100% recyclable just as everything inside the box.
Our #Preserve Mission creates products that are thoughtfully crafted to remove the” Toxicity” from our houses and our home – Planet Earth
Social Responsibility
We take the Pledge to be responsive to social needs by committing a part of our resources and efforts for tackling social problems and achieving goals for the betterment of society.
Sustainable Consumption & Production
Reversing the harm that we have inflicted on the planet can only happen if we adopt sustainability driven consumption habits.
Our bit:
1) Reducing waste generation through prevention, reduction, recycling and reuse policy we swear by.
Life Below Water
Healthy oceans and seas are essential to our existence. Preserving the marine life is one of our priorities.
1) Minimizing and addressing the impacts of ocean acidification, including through enhanced scientific cooperation at all levels.
Gender Equality
It's 2021 and gender bias continues to undermine our social fabric still.
Our bit:
1) Ensure women’s full and effective participation and equal opportunities for leadership at all levels of decision making.
2) Intolerance towards all forms of discrimination against women at workplace.
Decent Work and Economic Growth
1 ) Create job opportunities for the youth.
2) Productive employment and decent work for all women and men, including for young people and persons with disabilities, and equal pay for work of equal value
3) Protect labour rights and promote safe and secure working environments for all workers
The Earth Score
Our products undergo a rigorous planet-centricity test and are required to attain a minimum of 95% Earth Score to be launched.
If we all made the switch to wooden toothbrushes, we would divert 4.7 billion plastic toothbrushes which is effing 14000 tonnes of plastic from landfill every year! To propel you on this sustainable journey we have started scouring the earth for handles that are innovative in material & design. Therapeutic and anti-bacterial, infused with goodness of sensorial neem oil Anti-microbial and coated with a layer of vegetable oil to ward off moisture A curvy design to enable superior thumb grip with its controuring A smooth finish for those who like light handles for swift strokes BPA Free, end-rounded bristles in Soft & Medium for gentle and deep cleaning Unique thematic identifiers to keep your brush always yours If you haven’t read your toothpaste label lately, Please Do! 98% of all toothpastes sold by the world’s largest brands use cheap fillers, artificial dyes and flavors. We took out all this bad and kept only the good because your oral care daily rituals should make your mouth and planet feel good. Come, UnTube with Us. Naturally antiseptic, disinfects the mouth and reduces inflammation in the gums Corn based mild natural sweetener known to repel cavity causing bacteria Actively promotes remineralisation of the enamel and prevents tooth decay SLS substitute and an organic mild surfactant extracted from coconut oil Herbal extract that removes malodour while fighting plaque and tartar Vedic science popularised, rich in antioxidants and highly antimicrobial A hassle-free mouthwash regime that requires no cap, no glass, no prop whatsoever! A routine that you can get over with under a minute making it doable after every meal. Infused with goodness of menthol crystals and therapeutic botanicals, it's time to say au revoir to bad breath and bonjour to intense freshness! Come, UnProp with us. Intensely cooling and refreshing for the breath, promotes teeth whitening Found in oil of thyme and identical to oil found in ajwaain (Indian Herb) Proven to eliminate bad breath and an anti-inflammatory agentProduct's Moral Compass
Don't Rush the Brush
Neem
Bamboo
Hefty
Slim
Bristles
Identifiers
Crush. Brush. Shine.
Salt
Xylitol
Flouride
Coconut
Meswak
Clove Cinnamom
Sip. Swish. Shine.
Menthol Crystals
Thymol
Chlorophylin
The Green Algorithm
With Greenwashing on the rise; we wanted to bring our 100% honest and green foot forward. We developed an internal planet-centric algorithm that flags plastic usage, unnecessary water consumption and resource utilisation in manufacturing. We built our Green Algorithm based on the three pillars of Sustainability : The 3R’s’
Reduce
When we use less, we preserve more. Consistent efforts to reduce the materials and resources used in design, manufacture and shipping.
Reuse
Choose well. Make it last. Products to packaging we make sure they solve multi-use purpose and give benefits post consumption.
Recycle
There is no such thing as away. Biodegradable and upcycled packaging to contribute to a zero waste heirarchy.
Why The Extra Mile?
1
More than 5 trillion pieces of plastic are already floating in our oceans.
If current trends in manufacturing and waste management continue, the numbers are predicted to double up.
2
Recycling one pound of paper saves nearly 3.5 gallons of water.
Using recycled paper products also help save water as it takes 6 gallons of water to produce a dollar worth of paper!
3
Plastic affects the access to sunlight of marine organisms as they end up soaking significant amounts of carbon.
When their ability to separte carbon compunds is compromised, that carbon lingers in the atmosphere and contribute to global warming.
